SHANGHAI, CHINA – April 9, 2009: Continuing the Company’s highly successful model initiative in the Chinese automobile market, introducing even more innovative concepts and future-oriented drive technologies – these are the highlights of BMW’s presentation at Auto Shanghai 2009. The 13th International Automobile & Manufacturing Technology Exhibition is the venue for two world debuts, with two further new models being presented for the first time in Asia. Making such a clear public statement, the German manufacturer of premium cars once again emphasises the great significance of Auto Shanghai 2009 as well as the leading role of the Chinese automobile market. Expanding its model range in China, BMW is further securing its position as a manufacturer of particularly thrilling and future-oriented cars standing out through superior fuel economy and emission-reducing technologies combined with exceptional driving pleasure. The world debut of the BMW 760Li sets a new benchmark for exclusivity and supremacy in a luxury saloon. The flagship in BMW’s model portfolio presented to the public for the first time in Shanghai is driven by a 6.0-litre, 400 kW/544 hp twelve-cylinder power unit. At the same time the new BMW 760Li is the first model to feature a newly developed eight-speed automatic transmission.
Through its supreme refinement and drive power, superior motoring comfort and the luxurious, progressive ambience of the interior, the BMW 760Li is the new epitome of motoring refinement and prestige in its class.
The BMW X5 M likewise making its world debut at Auto Shanghai 2009 guarantees unparalleled driving dynamics in its segment. Boasting a newly developed V8 turbo engine delivering no less than 408 kW/555 hp and BMW xDrive all-wheel-drive technology including Dynamic Performance Control tailored specifically to the BMW M philosophy, the first Sports Activity Vehicle (SAV) from BMW M GmbH offers an absolutely unique combination of driving dynamics, traction, and driving stability unmatched the world over.
BMW stands out for visitors to Auto Shanghai 2009 as a manufacturer of supreme automobiles which, through outstanding quality, culture of design and driving dynamics, offer truly fascinating appeal and at the same time reduce both fuel consumption and emissions consistently by way of BMW EfficientDynamics, thus making an important contribution to the ongoing continuity of individual mobility.
Given all these qualities, BMW is maintaining its clear focus on the progressive combination of sheer driving pleasure and the responsible use of natural resources also in the Chinese automobile market.
BMW at Auto Shanghai 2009
No comments:
Post a Comment